Summary
Online Communications that Don't Suck | NTEN: The Nonprofit Technology Network
How did we do it? We planned our campaigns in advance, coordinated email with direct mail, and targeted our messages to what our supporters wanted to hear about. (Hint: you have to ask before you can know that.) We ask new subscribers at sign-up to indicate which programs they're most interested in, and we tailor our newsletter accordingly. We also ask for feedback on our donation forms and other web communications. We test and track our content to see what generates the most interest, and then give them more of what they want.
