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Best Practices for Contest Campaigns: AGC Lessons Learned

from Wild Apricot Blog main feed on Jul 21, 2010 3:42:00 PM

Author: Rebecca

Results of a detailed evaluation of the 2009 America’s Giving Challenge competition have been released in the “must-read” 2009 AGC Assessment and Reflection Report. The best part? Lessons learned can be replicated by other non-profits, both for contest campaigns and for general social media outreach. ...(read more) More...

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What's Your Non-Profit's Content Marketing Strategy?

from Wild Apricot Blog main feed on Jul 14, 2010 4:55:00 PM

Author: Rebecca

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Why? Because content marketing works....(read more) More...

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10 Interview Tips That Lead to Better Storytelling

from Wild Apricot Blog main feed on Jun 15, 2010 7:59:00 AM

Author: Rebecca

Kivi Leroux Miller, author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, believes that storytelling is one of the most effective yet underused marketing tactics for nonprofits. She devoted a whole chapter to storytelling in her new book, and provides ten tips for better interviews in this guest post....(read more) More...

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Swipe your Social Media Response Plan from the US Air Force

from Wild Apricot Blog main feed on May 11, 2010 8:08:00 PM

Author: Rebecca

Should a nonprofit organization look to the military for social media advice? Perhaps so, if it’s the US Air Force we’re talking about! In fact, their Web Posting Response Assement flow chart can serve as a strong models to guide your staff in best practices of online conversation....(read more) More...

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Keep Your Nonprofit Safe from Spam Complaints

from Wild Apricot Blog main feed on May 10, 2010 7:06:00 AM

Author: Rebecca

Does your nonprofit send out e-newsletters, fundraising appeals by email, and/or group “email blasts” to your mailing list? And do those messages sometimes get refused or marked as spam? If so, that’s a problem – but it’s one you can fix. ...(read more) More...

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Facebook Business Tips for Nonprofits

from Wild Apricot Blog main feed on May 7, 2010 7:37:00 AM

Author: Rebecca

If your nonprofit is on Facebook (or plans to be) you’ll want to check a new blog post that’s out this week from Tamar Weinberg. She’s an internet marketing consultant who manages Community Support and Advertising at Mashable.com, as well as the author of The New Community Rules , and she knows more than a thing or two about doing social media right. How to Use Facebook for Business and Marketing Tamar has done a masterful job of laying out a raft of best practices for Facebook marketing. Yes, she’s...(read more) More...

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Moderating Forums: a Training Video

from Wild Apricot Blog main feed on Apr 25, 2010 6:00:00 PM

Author: Rebecca

If your nonprofit’s plan for online outreach includes a discussion forum – this one's for you. The first of three training videos produced to guide the volunteer moderators who helped run the British Columbia Library Association's 2009 Teen Reading Club, Moderating Forums is jam-packed with down-to-earth advice and guidelines for creating, nurturing and moderating a successful online community. Whether you’re new to forum moderation or an old hand at it, this video is 8:51 minutes well invested....(read more) More...

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A Year’s Worth of Blog Topics Ideas

from Wild Apricot Blog main feed on Apr 22, 2010 8:29:00 PM

Author: Rebecca

Blogging is one of the most powerful communications tools a nonprofit can have in its online arsenal, if you’ve got the resources to put behind it. But yes, maintaining a blog can take a lot of time and mental energy – especially if you frequently run short of blog post ideas. Here’s a way to tackle that writer’s block – not just today, but for months to come....(read more) More...

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Event Fundraising Analytics for Nonprofits

from Wild Apricot Blog main feed on Mar 15, 2010 3:31:00 PM

Author: Rebecca

Data? Metrics? Analytics? It doesn’t have to be scary-hard to deal with, even if you’re a small nonprofit’s part-time fundraiser who’s just kind of figuring it all out as you go along. Analyze This: A Nonprofit's Guide to Event Fundraising Analytics is a truly useful free ebook for nonprofit event fundraisers, written by Jono Smith (formerly of Network for Good) for Convio and Event360 , that shows, step by step, how you can use the data collected from your fundraising events to create more successful...(read more) More...

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How to Get Your Nonprofit into Local Newspapers

from Wild Apricot Blog main feed on Mar 9, 2010 10:32:00 AM

Author: Rebecca

With all the buzz about social media, it’s easy to forget that offline media attention can be equally valuable, especially for community-based nonprofits who want to get attention to local projects or recruit local members and volunteers. Offline media attention is good. Getting it can be hard, however, in the digital information age. Challenged by online alternative news sources, print newspapers are slimming down, cutting pages to cut their costs. To save on staff, newspapers increasingly bypass...(read more) More...

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