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What's Your Non-Profit's Content Marketing Strategy?

from Wild Apricot Blog main feed on Jul 14, 2010 4:55:00 PM

Author: Rebecca

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Why? Because content marketing works....(read more) More...

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New Voices: Nonprofit Marketing and Communications Bloggers to Watch

from Kivi's Nonprofit Communications Blog on Jul 9, 2010 2:13:33 PM

Author: Kivi Leroux Miller

I can’t tell you how many times in the last year I’ve heard someone explaining to a newbie how to use an RSS reader for online/social media listening, only to quickly follow it with, “But I don’t really use mine anymore, because I subscribed to too many feeds and am overwhelmed.” Not exactly the greatest [...] More...

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10 Interview Tips That Lead to Better Storytelling

from Wild Apricot Blog main feed on Jun 15, 2010 7:59:00 AM

Author: Rebecca

Kivi Leroux Miller, author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, believes that storytelling is one of the most effective yet underused marketing tactics for nonprofits. She devoted a whole chapter to storytelling in her new book, and provides ten tips for better interviews in this guest post....(read more) More...

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Swipe your Social Media Response Plan from the US Air Force

from Wild Apricot Blog main feed on May 11, 2010 8:08:00 PM

Author: Rebecca

Should a nonprofit organization look to the military for social media advice? Perhaps so, if it’s the US Air Force we’re talking about! In fact, their Web Posting Response Assement flow chart can serve as a strong models to guide your staff in best practices of online conversation....(read more) More...

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You’re Kidding, Right? Lessons in Blogger Relations

from Kivi's Nonprofit Communications Blog on Apr 26, 2010 9:34:38 PM

Author: Kivi Leroux Miller

Jeff Brooks at Future Fundraising Now is hosting the next Nonprofit Blog Carnival with an April Fool’s theme, so I decided to share with you those times during my week when I am most likely to think, “This is a joke, right?” This happens several times a week, as I review the email that comes from [...] More...

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A Year’s Worth of Blog Topics Ideas

from Wild Apricot Blog main feed on Apr 22, 2010 8:29:00 PM

Author: Rebecca

Blogging is one of the most powerful communications tools a nonprofit can have in its online arsenal, if you’ve got the resources to put behind it. But yes, maintaining a blog can take a lot of time and mental energy – especially if you frequently run short of blog post ideas. Here’s a way to tackle that writer’s block – not just today, but for months to come....(read more) More...

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How to Backup Your Ning Network Content

from Wild Apricot Blog main feed on Apr 22, 2010 8:00:00 AM

Author: Rebecca

Recent changes in Ning’s business model (see News & Views About Change for updates) have Network Creators wondering whether to pay to keep hosting their online communities on the Ning platform, or to start looking at alternatives. We won’t be told the new pricing structure and other details until May 4th, but in the meantime, inevitably, rumors are running rife – and it’s a fresh reminder to backup the content you and your members have worked hard to create online. Back in 2008, founder Marc...(read more) More...

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A Web Publishing Planner for Nonprofits

from Wild Apricot Blog main feed on Mar 20, 2010 11:45:00 AM

Author: Rebecca

In a recent TechSoup webinar, Allen Gunn, Executive Director of Aspiration, suggested a simple and effective process for planning your organization's online communications, using a simple spreadsheet template to create a monthly Publishing Matrix....(read more) More...

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How To Find CC-Licensed Flickr Photos for Your Blog

from Wild Apricot Blog main feed on Mar 18, 2010 9:31:00 PM

Author: Rebecca

Suppose you’re writing about Earth Hour (this year it’s 8:30 – 9:30 pm on Saturday, March 27th). You want a picture that attracts the eye and helps your readers to see at a glance what your blog post is about — stars? candles? a city skyline before the lights go out? — but you don’t have the time or opportunity to go take a photograph. No problem. Stock photo sites often have great deals on low-cost images for your blog or website... but what if your budget is a big fat zero? Again, no problem. Next...(read more) More...

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3 Good (Free) Online Image Editors

from Wild Apricot Blog main feed on Mar 17, 2010 3:59:00 PM

Author: Rebecca

If you don’t have mad PhotoShop skillz, if you don't want to install new software, or if all you need is a quick photo clean-up or fancy effect – here are three free online image editing tools you may want to give a try....(read more) More...

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