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An Email Marketing Lesson Not to Take from XFINITY

from VerticalResponse Email Marketing Blog for Small Business on Aug 31, 2010 5:08:00 AM

Author: verticalresponse

I recently received an email from the newly branded Comcast, XFINITY. They needed a re-branding in big way in my opinion but I'm not so sure a name change is going to cut it. These days you have to "show"... More...

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Are You Speaking American?

from Kivi's Nonprofit Communications Blog on Aug 18, 2010 2:00:02 PM

Author: Kivi Leroux Miller

On Thursday, August 19, I’m teaching a new webinar called “Using Metaphors and Themes to Get Your Messages Across.” It is part of our Get Creative series this month, and also part of the Ideas for Nonprofit Writers series of trainings I’m creating. As part of my preparation, I interviewed Susan Strong (@susancstrong), the founder [...] More...

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Content Idea: Create a Story for Your Email Marketing Offers

from VerticalResponse Email Marketing Blog for Small Business on Aug 1, 2010 1:07:50 PM

Author: verticalresponse

Cameron Hughes is a great winery out of Napa Valley, California. I got an email from them the other day that I thought was priceless. They had featured pets owned by people who work at the winery, doing their picks... More...

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The Q2 2010 VR500 Email Marketing Excellence Awards Announced

from VerticalResponse Email Marketing Blog for Small Business on Jul 26, 2010 6:31:57 AM

Author: verticalresponse

Today I'm super excited to announce the quarterly VR 500 awards! It's our way of acknowledging our customers for using email to grow their business. Among the winners of the VR500 awards was KamloopsParents.com, a publisher and distributor of a... More...

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Avoid Buzzwords in Your Marketing & Sales and Increase Your Response

from VerticalResponse Email Marketing Blog for Small Business on Jul 8, 2010 6:21:00 AM

Author: verticalresponse

I was recently inspired by an article at MarketingProfs about writing styles entitled: Why Do People Write Like That? (And How You Can Avoid Doing the Same). It specifically refers to a disease they call "Corporatese" which is pretty funny.... More...

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Tips for Writing Facebook and Twitter Updates

from Kivi's Nonprofit Communications Blog on Jun 2, 2010 8:35:32 PM

Author: Kivi Leroux Miller

You know they have to be short. But what else makes a good nonprofit Twitter or Facebook update? As with everything we say and do, we need to start by asking, “What’s the goal?” Or more specifically, what do you want the reaction to be when your tweet or update is read? I think this boils down to [...] More...

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E-Clinic: 20 Days to More Powerful Nonprofit Writing

from Kivi's Nonprofit Communications Blog on Apr 6, 2010 7:06:16 PM

Author: Kivi Leroux Miller

I’ve been listening intently to all of the great ideas you’ve been sharing with me about the kinds of coaching programs you want on nonprofit marketing and communications. After much deliberation, I’ve decided to create three different coaching programs over the next three months (It’s just too much to cram into one month). In May, [...] More...

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Social Media Partnerships Can Increase Awareness

from VerticalResponse Email Marketing Blog for Small Business on Mar 17, 2010 11:02:10 AM

Author: verticalresponse

One of the list building tactics that we have discussed on the blog before for your email marketing is to partner with another business and feature each other in your email newsletter. I saw this Facebook message from one of... More...

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A New Coaching Program for Freelance Writers Serving Nonprofits

from Kivi's Nonprofit Communications Blog on Jan 22, 2010 6:04:34 PM

Author: Kivi Leroux Miller

This blog is all about helping small nonprofits and one-person marketing departments communicate as effectively as possible with their supporters. Sometimes the best way to do that is to outsource your content creation to a professional freelance writer. The problem is that there really aren’t all that many writers who specialize in producing the kind of [...] More...

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Top 10 VerticalResponse Blog Posts of 2009

from VerticalResponse Email Marketing Blog for Small Business on Jan 12, 2010 6:02:00 AM

Author: verticalresponse

When finishing up some of my 2009 reporting I took notice to my 10 blog posts that received the most views from last year. Because I still think that some of them are very relevant I want to share them... More...

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