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#CitizenGulf - Unfolding a Social Media Strategy

The CitizenGulf project was just unfolded last week. A national event on August 25 with would-be meet-ups throughout the country designed to create awareness for the Citizen Effect project, seeks to raise funds and awareness for fishing families. The effort also fits the nonprofit's citizen empowering philanthropy philosophy, which is identifying actionable problems and solutions amongst major problems, such as this one -- the Gulf of Mexico Oil Spill. How does one go from an oil spill to a national meet-up event? What strategies and tools will be deployed? Here's an inside look on how we scaled from a nonexistent program to a national effort in just three months.

Strategy Begins with Research

We began our effort with a very visible citizen…

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Social Media Contests a Big Risk for Small Non-Profits?

A tweet or status update is so easy to publish – and “Please vote” is such a small favor to ask of your social network. It’s just a quick click, right? But as Chris Brogan points out, in The Problem with Social Only Nonprofit Campaigns,there’s a cumulative effect of all those social media requests. ...(read more) More...

Social Media Nonprofit Benchmarks

One of the biggest questions nonprofits have been asking for the past couple of years, is what benchmarks should they be using for social media? The 2010 Nonprofit Benchmarks Report released by NTEN has some great data that nonprofits can use for guidance.

Nonprofit Social Media Benchmark Data You Need to Know

According to 1200 nonprofits surveyed:

  • Facebook is the number one used commercial social network by nonprofits. 86% said that they have a…
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Best Practices for Contest Campaigns: AGC Lessons Learned

Results of a detailed evaluation of the 2009 America’s Giving Challenge competition have been released in the “must-read” 2009 AGC Assessment and Reflection Report. The best part? Lessons learned can be replicated by other non-profits, both for contest campaigns and for general social media outreach. ...(read more) More...

How to Get Retweeted

John Haydon is presenting this Wednesday’s webinar called Twitter for Nonprofits: The Truth about Tweeting for Your Cause (July 21, 2010, 12 pm ET / 9 am PT – One hour earlier than our usual time). If you aren’t sure about the best way for your nonprofit to use Twitter, this webinar will clear that [...] More...

The Personal-Professional Mix in Social Media: Interview with Geoff Livingston

You have to be genuine, generous, and grateful in social media to succeed, which means you have to be a real person. But if you go too far in putting yourself out there — what some people would call building your personal brand — you can overshadow the nonprofit cause that you are representing. Finding this [...] More...

One-Page Social Media Strategy

Overwhelmed by the task of developing a social media strategy for your non-profit organization? Don’t know whether you ought to “friend” or “like” or tweet” to get the best mileage for your message in the social networks? Jumpstart the planning process with Jay Baer’s smart one-page Social Media Strategy Worksheet....(read more) More...

Top Five Tools for Listening on the Social Web

Moving from a 1.0 world to a 2.0 world can be very scary for nonprofits. Senior leadership, in particular, isn’t comfortable giving up power and fear that they will lose control of their core messaging. It’s critical that nonprofits face their fears and take control. Why? Because conversations about the issues you work on are consistently happening all over the web. Your nonprofit can either choose to join those conversations and help steer them or face the consequences. Being left out of online conversations not only gives your competitors the advantage of dominating discussions, it can often frame competitors as “the” leader around your issues in the online space. That’s not good!

If your nonprofit wants to start engaging in online conversations, first you need to start by listening to what people are saying…

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25+ Free Nonprofit Webinars for July 2010

There’s no more convenient way to brush up on your skills than to do your professional development online - and July 2010 brings us lots of free online presentations and seminars for fundraisers, board members, administrators, active volunteers, volunteer coordinators, and other non-profit folks....(read more) More...

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