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#CitizenGulf - Unfolding a Social Media Strategy

from Frogloop on Jul 27, 2010 2:30:34 PM

Author: Geoff Livingston

The CitizenGulf project was just unfolded last week. A national event on August 25 with would-be meet-ups throughout the country designed to create awareness for the Citizen Effect project, seeks to raise funds and awareness for fishing families. The effort also fits the nonprofit's citizen empowering philanthropy philosophy, which is identifying actionable problems and solutions amongst major problems, such as this one -- the Gulf of Mexico Oil Spill. How does one go from an oil spill to a national meet-up event? What strategies and tools will be deployed? Here's an inside look on how we scaled from a nonexistent program to a national effort in just three months.

Strategy Begins with Research

We began our effort with a very visible citizen…

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2010 Overachiever’s Guide to Year-End Fundraising

from Frogloop on Jul 26, 2010 1:37:54 PM

Author: Alia Mckee

Like crime, procrastination doesn’t pay. Literally.

For many organizations nearly half of online fundraising revenue comes in during the month of December. But in actuality it takes months of preparation – building and stewarding an online community, inspiring donors, cultivating them, testing in advance of year-end and analyzing your metrics -- to really make the most of your year-end fundraising opportunities.

The good news is you’ve got several months – four to be exact – to get your fundraising house in order.  That’s why Eric Rardin and I co-wrote this Overachiever’s Guide and presented a Care2 webinar on…

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Online Fundraising Contests: Effective or Digital Litter?

from Frogloop on Jul 24, 2010 12:38:02 AM

Author: Allyson Kapin

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Cause & Effect | You can change the world... we can help!

from Delicious/lgdavitian on Jul 23, 2010 2:49:21 PM

Author: lgdavitian

Rhode Island based consultant with very useful resources, including blog: Butterfly Effect. Planning to think and act strategically. Engaged boards. Compelling communications. More impact on your community. More...

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New Organizing Institute

from Delicious/lgdavitian on Jul 23, 2010 2:48:12 PM

Author: lgdavitian

The New Organizing Institute runs the only progressive advocacy and campaign training program focused on cutting-edge online organizing techniques (e.g. writing effective emails, engaging bloggers, leveraging social networks, utilizing video), political technology (e.g. using data effectively, progressive technology infrastructure), and the intersection with field and management of these areas of new organizing. More...

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Social Media Nonprofit Benchmarks

from Frogloop on Jul 22, 2010 5:13:58 PM

Author: Allyson Kapin

One of the biggest questions nonprofits have been asking for the past couple of years, is what benchmarks should they be using for social media? The 2010 Nonprofit Benchmarks Report released by NTEN has some great data that nonprofits can use for guidance.

Nonprofit Social Media Benchmark Data You Need to Know

According to 1200 nonprofits surveyed:

  • Facebook is the number one used commercial social network by nonprofits. 86% said that they have a…
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American Giving Challenge Raises $2.1 Million Dollars for Charity

from Frogloop on Jul 20, 2010 2:54:41 AM

Author: Allyson Kapin

If your nonprofit has been contemplating entering online fundraising contests, check out the 2009 American Giving Challenge report released by the Case Foundation. Over the course of 30 days, individuals competed for donors donations and matching awards for their favorite charities. The challenge raised $2.1 million dollars for nonprofits from over 105,000 donations.

“The open design enabled any individual supporting any organization to enter the contest, and truly leveled the playing field between large established institutions and smaller grassroots organizations, said Sokunthea Sa Chhabra, Director of…

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Online Fundraising Best Practices

from Frogloop on Jul 16, 2010 5:22:00 PM

Author: Allyson Kapin

Did You Know?

* 300 billion was raised in 2008 (Giving USA);

* $15 billion was raised online in 2008 – a 44% increase over 2007) (Blackbaud);

* $21 million has been raised by Causes since its launch three years ago;

* 30% of online giving happens in December. (2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis);

* The average online gift was $144.72, according to BlackBaud though M&R’s benchmark study noted that the average one time online gift…

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The Taggies: Nonprofit Tagline Awards

from Frogloop on Jul 14, 2010 11:59:03 PM

Author: Allyson Kapin

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Be Your Own Reporter Using Web 2.0

from Frogloop on Jul 13, 2010 2:02:03 PM

Author: Sarah Massey

Most nonprofits and social justice groups work with the traditional media to build audiences and new support for their vision. This morning’s stories in the Washington Post and The New York Times are what people are talking about at the water-cooler. When you get a story in the press, people believe it and become attracted to the issue.

But how do you get a story in the press? Web 2.0 can be one of your most valuable outlets for accessing the press by proving that the story has legs. You can show audience through your online buzz. Reporters and news producers are on the web all day, every day. One of your supporters could forward a story from your website to a producer they know, or a huge jump in readership for your blog at Huffington Post could gain a reporter’s attention. Another… More...

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