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Volunteer Management Training

People volunteer for many reasons, sometimes altruism, sometimes personal, but always for a purpose. We need to understand that purpose in order to attract and retain the volunteer. For many it's a way of giving back. You will hear volunteers say, "My mother received excellent care in this hospital and I want to repay some of that kindness." Another volunteer will say, "When I was growing up, there was a Boy Scout leader who made a difference in my life, and I want to be one of those who makes a difference to a young boy." The concept of giving back is strong in most volunteers' minds. More...

Volunteer Management Training

People volunteer for many reasons, sometimes altruism, sometimes personal, but always for a purpose. We need to understand that purpose in order to attract and retain the volunteer. For many it's a way of giving back. You will hear volunteers say, "My mother received excellent care in this hospital and I want to repay some of that kindness." Another volunteer will say, "When I was growing up, there was a Boy Scout leader who made a difference in my life, and I want to be one of those who makes a difference to a young boy." The concept of giving back is strong in most volunteers' minds. More...

MediaPost Publications Yahoo Study: Internet Can Drive Word Of Mouth Even Better Than Television 06/14/2010

There's no arguing that word of mouth (WOM) marketing impacts sales. And while a large number of people talk about content they found online, three-quarters of the time those conversations take place offline. More...

MediaPost Publications Yahoo Study: Internet Can Drive Word Of Mouth Even Better Than Television 06/14/2010

There's no arguing that word of mouth (WOM) marketing impacts sales. And while a large number of people talk about content they found online, three-quarters of the time those conversations take place offline. More...

MediaPost Publications AARP Revamps 'Internet For Grown-Ups' 06/10/2010

After investing two years and millions of dollars, AARP this week unveiled what it is calling "the Internet for grown-ups." That's according to Kyle Lewis, AARP's VP of media sales and business development, who said the online overhaul was critical to meeting the growing digital demands of the 50+ crowd. More...

MediaPost Publications AARP Revamps 'Internet For Grown-Ups' 06/10/2010

After investing two years and millions of dollars, AARP this week unveiled what it is calling "the Internet for grown-ups." That's according to Kyle Lewis, AARP's VP of media sales and business development, who said the online overhaul was critical to meeting the growing digital demands of the 50+ crowd. More...

Audience Targeting in Social Media

From a PROCESS standpoint — well, every case is different but we typically counsel clients to:

a) Pay attention to the Ad-Hocs immediately, ubiquitously, forever;

b) Seek out and engage the Passionates; then, when you’re ready,

c) Approach the Influencers.

The Ad-Hocs should be buzzing about you in a nice way to give you the street cred to say hello to the Passionates — who are particularly wary of marketers. Win them over and you’ll have staunch defenders online, as well as a better-defined path to the Influencer communities. More...

Audience Targeting in Social Media

From a PROCESS standpoint — well, every case is different but we typically counsel clients to:

a) Pay attention to the Ad-Hocs immediately, ubiquitously, forever;

b) Seek out and engage the Passionates; then, when you’re ready,

c) Approach the Influencers.

The Ad-Hocs should be buzzing about you in a nice way to give you the street cred to say hello to the Passionates — who are particularly wary of marketers. Win them over and you’ll have staunch defenders online, as well as a better-defined path to the Influencer communities. More...

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