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Offline Celebrities Launch Online Start-ups
Hey internet entrepreneurs, celebrities are encroaching on your market. Thanks to flexible technology and an abundance of developers, web start-ups are practically the new must-have accessory for Hollywood types, reports Business Insider. Check out their list of the 10 companies to watch. There are the A-listers like Ashton Kutcher's Katalyst Media and Will Ferrell's FunnyOrDie. But did you know that Ludacris and Will.i.am have social networks? Or that Peter Gabriel came up with a Pandora-killer and Kim Kardashian launched the Netflix of footwear?
Big numbers from Tumblr. We've periodically sung the praises of blogging start-up Tumblr, which boasts slick technology and an entrepreneurial prodigy of a founder. Today, via Mashable, Tumblr announced some serious traffic growth: 1 billion pageviews and 15,000 n
New Flat-Fee PR Service for Tech Start-Ups

This week, Olmstead Williams Communications, a public relations agency in Los Angeles, launched a new division that charges a flat monthly fee for a full range of PR services.
PRTechConnect is geared toward tech start-ups with limited marketing and PR budgets. The News Release Package, which costs $999 a month, includes services such as the creation and maintenance of a master list of media contacts, customized news release templates with tips for making announcements stand-out, targeted media pitching for 20 news release per year, and basic wire service distribution to Google News, Internet search engines, and RSS feeds. Companies must commit to at least three months; a $1,500 set-up fee will be waived if you commit to six months.
A pricier Industry Expert Package, which costs $1,999 a month, includes extras such as fi
Celebrity Endorsements and Publicity Secrets
Last week I had the honor of interviewing International Media Specialist, Sally Shields. Sally was incredibly generous with her “insider publicity secrets” to becoming a bestselling author and I have her permission to share them here. This is only a small portion of what Sally shared on the Million $ Mindset shows so if you missed it this week, make sure to download the podcast. Sally’s advice is great for any kind of publicity – even if you’re not an author!
Q: Sally, what is the #1 secret for authors to gain PR on television, newspapers, on-line publications and magazines?
A: Be timely, and have a great Hook! Here are two examples of how I got booked by being timely: First I was quoted in MomLogic.com, which is an offshoot of AOL Living, with this pitch during the presidential primaries:
Joe Biden's Mother-in-La
Why Women Secretly Enjoy Business Travel

George Clooney's character in Up in the Air didn't want his days on the road to end, and despite complaining about the hassles of business travel, most women secretly feel the same way. (And not because they might meet Clooney.)
Nearly three-quarters of female business travellers said they enjoyed having someone else clean up after them, in a Hilton Garden Inn telephone survey of 1,020 travellers; just 58 percent of men responded the same way. Sixty-two percent of women said they also appreciated having someone else make breakfast for them, and just over half said a perk of travel was having the bed to themselves.
The women may enjoy the travel more because they do it less: Men average 10 trips a year whil
4 New Speakers for Your Computer

Thanks to iTunes, Web radio, and sites like Pandora, more computers are doing double duty as stereos. Can these speakers do your music justice?
Bell chimes and cymbal crashes on a U2 song were loud and clear on these speakers, which have 112 watts of combined power for lots of volume. Touch-sensitive volume buttons were easy to adjust, and the casing, made from the same material as bulletproof glass, makes a bold statement. COST: $1,000
Our second choice, these speakers had less-distinct bass than the Harman Kardons, even with a separate subwoofer, but they reached a higher volume, thanks to 88 extra watts of power. On the downside, the dial on the volume controller was hard to turn. COST: $199
These speakers sync with your computer wirelessly using a USB dongle, though they connect with wires to a subwoofer that plugs into an outle
Starting Up While an Employee
The "real" story on Facebook's founding. On Friday, Silicon Alley Insider published the results of its two-year investigation into the controversial founding of Facebook. Among the new details to emerge is this purported IM from Mark Zuckerberg to a friend right before Facebook's launch, in which Zuckerberg suggests that he is intentionally delaying the launch of a similar site, HarvardConnections, which he had previously agreed to work on. "I feel like the right thing to do is finish the facebook and wait until the last day before I'm supposed to have their thing ready and then be like 'look yours isn't as good as this so if you want to join mine you can…otherwise I can help you with yours later.'"
How to start a company when you still have a job. Over at a Smart Bear, Jason Cohen tackles the subject of bootstrapping a start-up using your salary. He recommends
Online Retail: Getting the Right Product in Front of Your Customers
After surviving the bust at the end of the '90s, online retail has done quite well in the first decade of the new millennium. From being just 0.6 percent of all retail in early 2000,online commerce has now grown to account for nearly 4 percent of all retail in the United States. In this article, we review some technology trends that are likely to further accelerate this trend. Our focus will be around looking at technologies that help consumers find the right product easily as well as help retailers put the right merchandise in front of customers.
While most of these technologies trends apply to a wide spectrum of applications, their impact on online commerce deserves a special mention. Many of these technologies have been around for a while, but it's only now that they are gaining wide adoption.
Semantic Web and structured data
The semantic Web and structured data will make product search dramatically better. Last
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VermontBusiness: Free Public Lecture Burlington 10/22 Mike Allocca, learn to improve international trade operations http://bit.ly/1tIKcXOct 9, 2009 7:51:41 PM
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VBSR: Welcome to VBSR. To follow our policy and intern programs check out @VBSRPolicy and @VTINTERNSSep 28, 2009 6:27:26 PM
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VermontBusiness: Grant funding from Dept of Economic Development for manufacturing, IT, telecom, healthcare,manufacturing professionals available uvm.edu/vbcAug 20, 2009 6:47:39 PM
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VermontBusiness: New online & F2F professional certificate program Import/Export Trade Operations and Proceedures. Grant funding available. www.uvm.edu/vbc.Aug 17, 2009 2:56:09 PM
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VermontBusiness: Free lecture with Paul Roberts The Future of Food in a Peak Oil World UVM Davis Center 9/21 5 pm Save the Date! uvm.edu/aikenAug 13, 2009 8:30:23 PM
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VermontBusiness: Learn the skills to effectively lead and manage. Register now for the 2009-2010 Leadership & Managemen Certificate.http://www.uvm.edu/vbcAug 10, 2009 6:27:25 PM
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VermontBusiness: We now offer courses & programs that are eligible for the VT Training Grant, including BSavvy&HR Mgmt. http://tinyurl.com/vbcgrant #btvMay 7, 2009 1:53:48 PM
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VermontBusiness: Would you like to know how businesses in Vermont prosper? Free lecture Capitol Plaza Montpelier 4/28 4 pm uvm.edu/vbc/leadership_seriesMar 27, 2009 4:20:30 PM
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VermontBusiness: Would you like to improve your organization's performance? You can with The Strategic Leader Seminar http://www.uvm.edu/vbc/strategic_leaderMar 24, 2009 5:38:41 PM
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VermontBusiness: Out of work? Fearing a layoff? Attend the REINVENT YOURSELF! Conference Monday 3/23 Sheraton Burlington FREE 9:30-3:00 www.vermont.org.Mar 20, 2009 7:26:41 PM
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