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Capital campaigns: Setting the goal and duration

Two of the first and most important elements to determine when considering a capital campaign are the fundraising goal and the campaign timeline.

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The post-recession capital campaign

Fundraising expert Bob Zimmerman talks about launching or reinvigorating capital campaigns in the wake of the recession.

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Letter: Time to reengage in capital campaigns

In a letter-to-the-editor, Don Fellows, president and CEO of fundraising firm Marts & Lundy, says waiting to launch a capital campaign could mean ‘losing opportunity to other organizations.’

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