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Facebook’s New ‘Like’ Button Features

from Wild Apricot Blog main feed on Jul 25, 2010 2:53:00 PM

Author: Rebecca

Facebook has just added 3 new features to the ‘Like’ button that hold a promise of greater connectivity and better analytics. Not unusual for Facebook, the release came on a weekend, so no real chance yet to thoroughly explore the bells and whistles – and the implications. And there’s a lot to take in! ‘Like’ acts more like ‘Share’; Facebook analytics are beefed up; and Facebook Pages get to pipe their content right into the newsfeeds of all who ‘Like’ them. Here’s a quick first look at two of those...(read more) More...

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How To Make Social Media Experiments Fun!

from Beth’s Blog on Jul 23, 2010 12:21:02 PM

Author: Beth

This year my work as Visiting Scholar at the David and Lucile Packard Foundation includes training, coaching, and facilitating peer learning sessions for grantees on using social media effectively, becoming a Networked Nonprofit.    It has been incredible laboratory to put the big ideas in the book in practice. I’ve had the pleasure working with one of [...] More...

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The Personal-Professional Mix in Social Media: Interview with Geoff Livingston

from Kivi's Nonprofit Communications Blog on Jul 16, 2010 2:42:31 PM

Author: Kivi Leroux Miller

You have to be genuine, generous, and grateful in social media to succeed, which means you have to be a real person. But if you go too far in putting yourself out there — what some people would call building your personal brand — you can overshadow the nonprofit cause that you are representing. Finding this [...] More...

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Free Facebook Guide for Small Non-profits

from Wild Apricot Blog main feed on Jun 25, 2010 11:01:00 AM

Author: Rebecca

If your organization is struggling to figure out Facebook – and who isn’t? – social media consultant John Haydon has a free ebook for you: "The Complete Guide to Facebook for Small Non-Profits" is a comprehensive collection of strategies, tactics, tips, and tutorials to help small non-profits get more out of using Facebook....(read more) More...

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Can MySpace Make a Comeback?

from Wild Apricot Blog main feed on Jun 7, 2010 4:42:00 PM

Author: Rebecca

Facebook and Twitter took over as social media centers in 2009, while MySpace faded fast - but don't count MySpace down and out yet! This summer, it's getting a major makeover with a new "content discovery" focus. In fact, the changes at MySpace have already started....(read more) More...

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Ready, set, Facebook

from Philanthropy Journal - Marketing/Communications Articles on Jun 1, 2010 9:31:42 AM

Author:

Part of the real value of Facebook is the process of figuring it out as you go, so nonprofits shouldn’t be afraid to jump in and start networking.

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Facebook Pulls a Quick Change on Custom Landing Tabs Policy

from Wild Apricot Blog main feed on May 20, 2010 5:19:00 PM

Author: Rebecca

Facebook’s developer forum was kept busy overnight by members who were wondering what happened to the custom FBML landing tabs they’d set up for their Facebook Pages. The option to choose any landing tab besides Wall and Info had suddenly disappeared – for all but the very largest Facebook Pages set up by big business. Then came word of a Facebook policy change : Hello all, We apologize for not messaging this earlier. Facebook recently made a change requiring that Pages be authenticated before enabling...(read more) More...

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Conversational Case Study: How Does Your Organization Vet Online Contest Opportunities?

from Beth’s Blog on May 18, 2010 1:18:27 PM

Author: Beth

Allison Fine and I have been working on an evaluation of the second America’s Giving Challenge. As part of the process, we are facilitating “Conversational Case Studies” that explore some of the themes that have surfaced from surveys. This case study explores how a small nonprofit, Students for a Free Tibet (SFT), a contest winner [...] More...

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Closing the Loop Between Social Media and Offline Action

from Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change on May 14, 2010 7:43:44 AM

Author: Beth

There are different ways to close the loop between social media and offline action as we get better integrating social media into our overall marketing and communications plans. Think in both directions - offline to online and online to offline.... More...

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Facebook Business Tips for Nonprofits

from Wild Apricot Blog main feed on May 7, 2010 7:37:00 AM

Author: Rebecca

If your nonprofit is on Facebook (or plans to be) you’ll want to check a new blog post that’s out this week from Tamar Weinberg. She’s an internet marketing consultant who manages Community Support and Advertising at Mashable.com, as well as the author of The New Community Rules , and she knows more than a thing or two about doing social media right. How to Use Facebook for Business and Marketing Tamar has done a masterful job of laying out a raft of best practices for Facebook marketing. Yes, she’s...(read more) More...

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