This interactive lab will guide participants through the basics of storytelling and focus on the most effective ways to craft and share their organization’s stories. We will begin by identifying the foundational elements of a compelling story and critique a myriad of examples. We will then explore approaches and mediums for sharing those stories, from interviews to profiles, annual reports to special events, and mini-videos to podcasts.
Participants will have time to work on a story for their own organization and take away an understanding of the kinds of stories that can help distinguish their organization, and the many ways they can begin to mine them.
Lab Leaders: Holly Brough, Shelburne Farms, and Allison Cleary, St. Michael’s College