Date: Friday, Oct. 26
Location: Waterbury Municipal Offices, Steele Community Room
Session 1: STORYTELLING BASICS FOR NONPROFITS
This interactive course will guide participants through the nuts and bolts of storytelling and focus on the most effective ways to craft and share their own stories. We will begin by identifying the foundational elements of a good story and analyzing what distinguishes a compelling story from basic information. We will then explore approaches and mediums for sharing those stories, from interviews to profiles, annual reports to special events, and mini-videos to podcasts. Participants will have time to work on a story for their own organization and take away an understanding of the kinds of stories that can help distinguish their organization, and the many ways they can begin to mine them.
Time: 9 am-12 pm
Facilitators: Holly Brough, Shelburne Farms; Allison Cleary, St. Michael’s College
Session 2: STORY-CENTERED FUNDRAISING APPEALS: Do your direct-mail fundraising appeals seem flat and uninspiring? Are you looking to create compelling, story-centered appeals that move supporters to donate? And how do you decide which organizational story to highlight anyway? This lab session will showcase a variety of diverse story-based appeals as strong examples using various layouts and designs. Bring your own story idea to our session and begin work on it with feedback from the group.
Time: 1-4 pm
Facilitator: Marybeth Redmond, Nonprofit Consultant; Partner, Vermont Story Lab