Date/Time
Date(s) - September 10, 2025 - September 17, 2025
3:00 pm - 4:00 pm
Fee: CGVT Members: $40 with Promo Code / Non-members: $80
Register at: https://nonprofitwa.org/event/online-year-end-fundraising-making-the-most-of-the-final-stretch/
Common Good Vermont is pleased to partner on this event hosted by the Nonprofit Association of Washington.
2-Part Series
September 10 & 17, 2025
12:00PM – 1:00PM PT
Online via Zoom – This webinar series will be recorded
The last few months of the year represent the most important fundraising window for nonprofits, don’t leave your biggest gifts and best opportunities to chance. In this two-part workshop series, you’ll learn how to plan, message, and execute a high-performing year-end fundraising campaign that inspires generosity and drives results.
You’ll walk away with practical tools to:
- Craft compelling fundraising offers that connect with donors
- Structure a campaign calendar that builds momentum
- Use email, mail, and social media to amplify your message
- Segment and prioritize donors for more strategic outreach
- Close strong with a clear, urgent call to action
Whether you’re starting from scratch or refining an existing strategy, this series will give you clarity and confidence to maximize your year-end results.
Session 1: Planning and Messaging for Maximum Impact
Learn how to design a compelling fundraising campaign from the ground up. We’ll cover what makes a great year-end fundraising offer, how to position it clearly, and how to build a calendar that paces your communications across channels.
Session 2: Execution, Donor Segments, and Closing the Year Strong
Now it’s time to execute. This session will focus on how to prioritize donors, create urgency in your messaging, and use digital and print tools effectively to bring in gifts during the most generous weeks of the year.
Event Details
This virtual event will take place on the Zoom platform.
Your access link will be emailed to you the day before the event after 12 p.m.
This session will be recorded. The recording will be made available to registrants after the live event.
Captioning is provided automatically through Zoom. For information on requesting CART, ASL, or another accommodation, please visit our Registration Policies page.
To learn more about events, registration, and payment, visit our Event & Registration FAQ page.
About the Speaker
Jim Shapiro, The Better Fundraising Co.
Jim Shapiro has spent 20 years serving and working in the nonprofit sector. He is co-founder of The Better Fundraising Co., former founder of The EDGE Group and in his first decade of work was the Vice President of Development at CRISTA Ministries. Jim is a seasoned and experienced development professional and has led successful capital campaigns, events, and development efforts for a large number of organizations. He has consulted with charities, community groups, churches, and schools throughout the Pacific Northwest on topics of leadership, board governance, and management.
Registration Instructions:
- Vermont Nonprofits: Please select the non-member rate when registering.
- Common Good VT members: Choose the member registration option and apply the promo code LearnCGVT