Director of Marketing

Wake Robin, a vibrant Life Plan Community in Shelburne, VT, is seeking a highly experienced and dynamic Director of Marketing. If you are passionate about building meaningful relationships and working within a mission-driven organization, this is an exciting opportunity to make a significant impact.

As Director of Marketing, you will be an integral part of our community, helping share the unique story of Wake Robin with prospective residents. You’ll work closely with our dedicated team and engage with residents, ensuring they feel right at home while benefiting from our exceptional Residential Care and Skilled & Long-Term Care services. Our focus on quality of life creates an environment where both residents and staff thrive.

In this role, you will create and execute effective marketing strategies to meet occupancy goals, while also managing public relations and communications efforts for the organization. We are looking for a leader who is driven, creative, and eager to contribute to the ongoing success of Wake Robin, while building relationships with both current residents and future members of our community.

Reporting to the President/CEO, the Director of Marketing is a collaborative member of the senior leadership team.  The Director provides overall leadership and direction for managing the relationship continuum that attracts prospective residents and supports them as they become members of the Wake Robin Community.

The Director supervises a staff of 5 and is responsible for creating and implementing marketing and PR strategies that generate broad interest in Wake Robin and result in prospective residents moving to Wake Robin.

If you are looking to grow your career in a collaborative and rewarding environment, we invite you to apply today!

Education and Experience:

Candidates will have at least 5-years’ experience in a leadership role in a field related to marketing and/or development, with demonstrated skills in long term relationship cultivation, community building, and familiarity with senior living. This position is highly visible and accessible to members of this resident-centered community.  Our candidate will have a commitment to customer service, comfort with public speaking, and a love for highly engaged problem-solving.

About Wake Robin

The foundation of our success as a Life Care Community is the mutual respect among staff and between residents and staff. Staff share a belief in the dignity and worth of each resident and each other. As employees, we do more than just work here — we uphold Wake Robin’s commitment to these values; the relationship between staff and residents is the hallmark of this community.

At Wake Robin, we want to support you in your career growth. We offer flexible scheduling for those wishing to return to school and loan forgiveness programs, great benefits, a pristine working environment, and an opportunity to build strong relationships with staff and residents in a dynamic community setting. At Wake Robin, community is critical; we stand by this, starting with the first phone call with you!

Staff members work together with humor and an appreciation for diversity. For many, the biggest benefit of working here is coming to know Wake Robin’s residents and having the time and support to do good work on their behalf. Other important benefits include:

Medical/dental/vision insurance
Short- and long-term disability insurance
Life insurance
Flexible spending plan
403b retirement plan
Very generous paid time off (0-1 years – FT earns 20 days off and it only gets better from there!)
Support for and highly encouraged work/personal life balance
The use of community facilities, such as hiking trails, library, aquatic and fitness center
Great food made from scratch in our Dining Room
Transportation support – financial assistance with car maintenance and gas discounts
Education assistance – scholarships and loan repayment programs
Wellbeing focus – $100 toward vision expenses, fitness reimbursement, personal loan assistance
Consulting on housing, finances, transportation, day-care and legal services
Refer a friend bonus – up to $1,500 per employee referral
Tons of discounts to local businesses
Due to our vulnerable resident population the COVID vaccine is highly recommended but not required.

Wake Robin believes in supporting a livable wage for all Vermonters.

Wake Robin is an Equal Opportunity Employer.