Date(s) - March 24, 2022
12:00 pm - 2:00 pm
Fee: $45 VBSR members, $65 nonmembers
Register at: https://vbsr.org/event/let-your-values-lead-your-brand-authentically/
Common Good Vermont is pleased to share this webinar hosted by VBSR. Questions? Please reach out to VBSR Education & Events Manager, Molly Barfuss, at [email protected].
Please join Vermont Businesses for Social Responsibility and Elise Annes from Momentum Communications to learn how to put your organizational values first. Branding is the way your organization authentically shares your story about the work you do and why you do it. To build a successful brand, and communicate effectively with others, it is important to start with clarifying values behind what you are doing and why others should care.
In this workshop we will go through the concrete steps to creating meaningful and clear messages, based on your organization’s values. Whether your organization operates in products, services, ideas, etc., this session will start you on the path to developing a roadmap for your communications and marketing. By the end of the workshop, participants will draft a differentiated positioning statement that is clear, simple and shows why you exist and the benefits you provide to customers. Finally, we will spend time on the messages that communicate your values, strengths, and what makes you different.