Although overall giving increased by 6.2 percent in the second quarter of 2022, it still failed to keep up with inflation, according to a new report from the Fundraising Effectiveness Project (FEP).
The new data also show that the number of donors dropped by 7 percent compared to the second quarter of 2021. New and newly retained donors have now dropped for the fourth quarter in a row. FEP described this sharp decrease (dropping 17 percent for those giving less than $100, and falling 8 percent among those giving $101-$500) as a “collapse” in the number of donors giving less than $500 and one-time donors, the largest segments of donors, accounting for almost 98 percent of donors.
The Fundraising Effectiveness Project offers resources for analyzing and improving donor retention.
P.S. Are you looking to gain the confidence, knowledge, and skills necessary to strengthen your organization’s development program? Apply to Common Good Vermont’s 2023 Fundraising & Development Certificate Program.