Date(s) - January 23, 2024
10:00 am - 5:00 pm
Fee: $275 with discount code
Register at: https://okcnp.org/events/EventDetails.aspx?id=1743998&group=
Common Good Vermont is delighted to announce Oklahoma Center for Nonprofits’ virtual event. Please contact [email protected] with any questions.
Join us for this 1-day training on Marketing in the Nonprofit Sector. Marketing operations in the nonprofit sector are regularly managed by professionals serving in multiple roles. Consistently applying sound marketing principles shapes up to be no easy goal and can often be difficult to determine for the non-marketing professional. As nonprofit leaders look to the future, finding ways to increase engagement and reach new audiences will be increasingly important. This summit will help you understand how to accomplish your mission through a strategic and targeted marketing plan.
This summit will provide the non-marketing and the new/intermediate marketing professional a foundation for nonprofit marketing practices. Discussion will include identifying target audiences, marketing and promotion strategy and goals, and engaging your audience. As the summit progresses into more advanced content, instructors will cover content marketing, social media and analytics, building a compelling story about your organization and developing content to
engage target audiences.
Upon completion of this class, participants will walk away with a clear understanding of how to identify their audience and target their marketing efforts. Participants will also understand how to create consistent and effective marketing content and how to promote a cohesive brand across multiple marketing platforms, beginning to build an integrated marketing plan for their organization and programs.
Topics covered include:
* Identifying target audiences
* Engaging your audience
* Content marketing and development
* Social media and analytics
* Building an integrated marketing plan
Registration Instruction: Use the code OKCNP23 to register at the discounted rate.
About the Presenter: Lauren Corbut
Lauren M. Corbut joined the Oklahoma Center for Nonprofits as its Vice President of External Affairs in 2021. At the Center, she oversees all communications, marketing, public affairs and government relations activities for the statewide organization. After more than a decade in broadcast television and advertising that included stints in Washington, D.C., Atlanta, Dallas, and Tulsa, Lauren includes strategic communications, brand development, and storytelling in her approach to growing the Center’s brand equity.
In addition to holding bachelor’s degrees in communications and sociology from Texas State University – San Marcos, Corbut completed a Master’s of Arts in Journalism from Harvard University in May 2021. Her lifelong passion for philanthropy has led Lauren to serving the Tulsa community through its various nonprofits. She sits on the LIFE Senior Services board of directors and works with the organization’s marketing committee. She also is part of the Tulsa Dream Center’s advisory board, helping the nonprofit’s executives develop staff, programming, and its ability to serve the Tulsa community. Lauren has been a member of the Junior League of Tulsa since 2015 and has served on its board of directors as both the VP of Communications and the VP of Leadership Development.